Target Audience - Aimed at women mainly
Previous Adverts - Are of women enjoying the chocolate bar and feeling good about it.
Our Concept - Same theme of galaxy ads but with a twist of a parody of the music video Take on Me.
Strap Line - Indulge In Your Tastiest Fantasy
Character Development - Using the Character from the music video but make him comical.
Colour Schemes - Mainly brown chocolate. I thought for the animated part of the guy it could be hazed to show it isn't real and is a fantasy going on.
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