More style research

It was easy to find images on Young groups so research for that was easy so from that it was a case of producing a unique style that people would remember. We wanted to keep things simple to save us the hassle of making us have a lot of work to do.

Research

These are various Characters and Styles which I looked at for each project. For Werther's I had to look at various child cartoon characters to design the kids and for lion bar I looked at um bongo for the animal designs. For take on me it was a case of looking at the Take On Me music video to get that style down.

Lion Bar Storyboard

This is the storyboard for the lion bar ad which was drawn out by the illustrator in our group matt. It had a lot of detail in this idea, but was very creative would of been fun to make but i'm sure it would of taken awhile to all of it being probably one of the longer adverts so may have needed to have been cut. In the pitch we was told that it was too random and didn't have a strong enough ending.

I would of uploaded the animatic but it seems to be having trouble uploading such a big file.

Werthers Animatic

So this was the wethers animatic which i produced and got pitched for one of our three ideas. The concept worked in my eyes but a few points were pointed out that it was a bit hard to make a cool sweet being it isn't a cool sweet. I did like this idea though because out of the three it had cartoon fun style to it.

past adverts and there running themes....

I looked at each products past adverts and they all seem to carry a theme through out them not really changing just making them mordern

Werther's Orginals


Lion Bar


Galaxy Chocolate

Each Idea??

So for Werther originals we chose to use the grandfather and grandson theme as the children go to school they get into a discussion about who's grandfather is better with each kids grandfather being more exaggerated and over powering the previous until the last kid says his grandfather east Werther originals which beats the rest.

Lion Bar - lions prey on zebras and jump out to attack them which leads to a dance off which the zebra's win and the lions get angry and attack them.

Galaxy chocolate - playing on the take on me music video a girl sits in a café eating a galaxy chocolate reading a magazine where a image of a guy begins to move incising her to want him and as he reaches out to touch her he snatches the chocolate instead and eats it to him self.

Digital Animation project

So for this project we have to advertise a confectionery product in groups. In our groups we brainstormed our ideas and went with choosing Werther originals, Lion Bar & Galaxy chocolate. we all then came up with ideas for each one and then storyboarded them which we would choose the best and produce a animatic for.